My name is J.R. Farr. I’m an entrepreneur at heart and love to create, take risks and be a part of something bigger than me.

Previously

I sold my first startup, College Connecting in 2008.

My second startup, Mojoness, Inc. (MOJO Marketplace), was acquired by Endurance.com (NASDAQ: $EIGI) in Dec. 2012. As CEO & Co-Founder, I grew MOJO Marketplace to 6 million users, 100+ person team with millions and millions paid to digital creators.

While at Endurance.com from 2013-2018, I served as a GM + Vice President of Product. My responsibilities ranged from overseeing my business units revenue, vision, and roadmap. As I expanded my role beyond just MOJO, I moved into a core leadership role at Bluehost. I worked to create the overall strategy for the product and customer experience for our web presence brands which include Bluehost, Hostgator, iPage, among others.

From 2018-2021, I was the CEO & Co-Founder of Weav.com — automatic customer retention software. Weav helped SaaS companies keep the customers they’ve earned. Automatically.

In 2020, when life gave us lemons, I co-founded Make Lemonade, where we created products like Lemon Squeezy, Dunked, Iconic, and more.

Then, in 2024, Stripe acquired Lemon Squeezy. In less than 3 years, we bootstrapped an idea into an acquisition (TechCrunch article). After a decade of selling digital products, we scratched our itch. We reimagined a product we would use today. Just 9 months after we launched, we blew past $1M in ARR and never looked back. We turned down term sheets for a Series A, acquisition offers, and reached a point where we would finally raise (Series B) or find a partner to take us to the next level. Stripe was the obvious choice.

Fast forward to today, I’m building products at Stripe and loving every second of it.

Get in touch?

If you’re interested in working together, talking startups, or just want to say hi you can email me directly.

Press

• TechCrunch — Stripe acquires payment processing startup Lemon Squeezy
• Matt Report — Lemon Squeezy taking on Ecommerce & WordPress
• WP Mayory — Selling Digital Products the Easy Peasy Way
• Churn.FM — How to Fight SaaS Churn by Automating your Retention Flow.
• What if feels like to have your company acquired.
• 2KUTV — Want to skateboard at work?
• HostGator integrates MOJO Marketplace into QuickInstall
• MOJO Marketplace Integrates into Bluehost
• The Upcoming and Future MOJO Marketplace
• Endurance International Group Acquires Mojoness, Inc.
• MOJO Themes acquired by EIG
• Part of the Please Advise Show
• Interview with J.R. Farr of MOJO Themes
• One-on-One with the MOJO Founder J.R. Farr Part 1
• 1stWebDesigner Interview for MOJO Themes
• Bit Rebels Interview
• WPTavern Interview
• Interview with J.R. Farr from MOJO – WPKube.com

List of Ventures

Make Lemonade – (Current) Making lemonade out of lemons — @dunkedhq, @theiconicapp, + more.

Lemon Squeezy – Acquired (2024) Lemon Squeezy is the all-in-one platform for running your SaaS business. Payments, subscriptions, global tax compliance, fraud prevention, multi-currency support, failed payment recovery, PayPal integration, and more. We make running your software business easy peasy.

Weav.com – (2018-2020) In a world where brands are competing on experience, not price, Weav offers a suite of tools to deliver a world-class customer experience to help with customer success. Weav helps SaaS companies fight churn. Say goodbye to SaaS churn.

MOJO Marketplace (formerly MOJO themes) – Acquired (2012) MOJO Marketplace was one of the largest buy & sell marketplaces for WordPress products. Boasting over 6M+ users, 10,000+ products, integrated into 50+ hosting companies, and millions paid to creators across the world. Build, Brand, and Grow with MOJO Marketplace.

College Connecting – Acquired (2008) – A college search engine that matched students with the right colleges and universities.